Social Media Manager

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A Social Media Manager is a digital marketing professional responsible for creating, curating, and managing content across social media platforms to grow brand awareness, engage audiences, and drive business goals. Working for brands, businesses, influencers, or agencies, they develop strategies to increase visibility, manage online communities, and analyse performance metrics. With expertise in content creation, digital marketing, and social media trends, they help brands connect with their target audience and stay competitive in the digital space.

ROSE BONASERA

Dermal Therapist.
Director, Elixer Skin Fitness

elixirskinfitness.com.au

WATCH INTERVIEW

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Rose Bonasera Dermal Therapist, Director Elixer Skin Fitness

Rose Bonasera is a leading dermal therapist with over 20 years experience in the professional skincare industry. Her experience ranges from educator, dermal therapist, working with a leading Sydney plastic surgeon to running her own award-winning skin clinic.

Rose is the Director Elixir Skin Fitness and is driven to achieving incredible and sustainable results for her clients. Elixir Skin Fitness was voted by Vogue Australia as South Australia’s Best Skin Health Clinic in 2018.

Rose has a special interest in inflammatory skin conditions, extrinsic and intrinsic ageing and the connection between the skin, gut and internal health. Rose’s goal is to educate her clients on how they can look after their skin with an integrative approach, creating customised skin treatment plans for each client’s unique story.

Rose enjoys working in partnership with male and female clients to achieve positive changes in the appearance of their skin, and as a result, also increasing their self-confidence.

Rose is results-driven and is passionate about working with some of the latest equipment devices available to achieve outstanding results for her clients. Rose also successfully runs Elixir Education Events every year for existing and new clients, inviting industry-based guest speakers to continue educating her clients on an integrative approach to skin health and the generation prevention culture.

LEARN FROM ROSE IN HER INTERVIEW WITH SAHBA

Details

What Does a Social Media Manager Do?

Social Media Managers create and execute strategies that build a brand’s online presence, ensuring consistent engagement and audience growth. They plan, post, and analyse content while monitoring trends and interactions to maximise impact.


Key Responsibilities:

  • Develop and implement social media strategies aligned with business goals.
  • Create engaging content, including images, videos, captions, and stories.
  • Manage daily posting schedules across platforms such as Instagram, Facebook, TikTok, LinkedIn, and Twitter.
  • Monitor audience engagement and respond to comments, messages, and reviews.
  • Use analytics tools (Meta Business Suite, Google Analytics, Sprout Social) to track performance and optimise content.
  • Collabourate with marketing teams, influencers, and content creators to expand reach.
  • Stay up-to-date with social media trends, algorithm updates, and best practises.
  • Run paid advertising campaigns to increase brand awareness and conversions.
  • Develop and manage social media calendars, promotions, and brand collabourations.

Work Environments:

Social Media Managers work in various industries and business types, including:

Corporate & Brand Marketing Teams 
Managing social media for businesses and organisations.

Beauty, Fashion, & Lifestyle Brands 
Engaging audiences with visual storytelling.

E-Commerce & Retail Companies 
Driving online sales and product awareness.

Hospitality & Events Industry
Promoting experiences, restaurants, and travel destinations.

Influencers & Personal Brands
Managing personal branding and content growth.

Digital Marketing Agencies
Handling multiple client accounts across industries.

Freelance & Consulting
Running independent social media services for businesses.

Skills & Qualifications

Skills required:

Creativity & Content Creation:
Ability to design visually appealing content.

Copywriting & Storytelling:
Writing compelling captions and brand messaging.

Social Media Strategy & Planning:
Developing engagement-focused campaigns.

Analytics & Performance Tracking:
Understanding metrics to improve strategy.

Paid Advertising & SEO Awareness:
Managing social media ad campaigns.

Community Engagement & Customer Service:
Building an active and loyal audience.

Project Management & Organisation:
Handling multiple accounts and content calendars.

Qualifications required:

While experience in digital marketing is key, formal qualifications can enhance career prospects:

Certificate IV in Marketing & Communication (BSB40820) 
Covers foundational marketing strategies.

Diploma of Social Media Marketing (10904NAT) 
Specialises in social media content and advertising.

Bachelor’s Degree in Marketing, Digital Media, or Communications 
Ideal for senior roles.

Social Media & Digital Marketing Short Courses 
Offered by Meta (Facebook), Google, HubSpot, Udemy, and Coursera.

Graphic Design & Video Editing Skills 
Proficiency in Canva, Adobe Photoshop, Final Cut Pro, or CapCut.

Career Growth & Opportunities

Social Media Managers can advance into:

Social Media Director or Head of Digital Marketing 
Leading brand marketing strategies.

Influencer Marketing & Brand Partnerships Manager 
Handling influencer collaborations.

E-Commerce & Paid Advertising Specialist 
Managing online stores and digital ads.

Content Creator or Personal Brand Consultant 
Building individual brands and businesses.

Freelance or Agency Owner 
Running a social media agency for multiple clients.

With social media playing a critical role in brand success, a Social Media Manager is an in-demand career that combines creativity, strategy, and digital marketing expertise for businesses looking to thrive online.