A National Sales Manager in the Hair & Beauty Industry is a senior sales leader responsible for driving revenue, managing key accounts, and leading sales teams for professional haircare, skincare, cosmetics, and salon brands. They oversee national distribution, sales growth, and business development across salons, spas, beauty retailers, and e-commerce platforms. Combining sales expertise, leadership, and industry knowledge, they play a crucial role in increasing market share, launching new products, and ensuring brand success in the competitive beauty industry.
PHIL TAYLOR
Managing Director, Hair & Beauty Co, whose career began in Hairdressing, Entrepreneur
INDUSTRY ICON
Phil has been in the hair and beauty industry for 23 years. Originally as a hairdresser before moving in to brand management and business development, which in various roles has taken him across Australia/NZ, America, Europe, the UK and Asia.
Phil started Hair & Beauty Collective in 2017 as destination for salons to access world-leading brands and education, in addition to collaborating with each other and fostering a true local community.
Details
What Does a National Manager in Hair and Beauty Do?
A National Sales Manager oversees business strategy, sales team performance, and client relationships to maximise sales and brand visibility. They work closely with salon owners, beauty professionals, retailers, and distributors to ensure strong partnerships and sustainable growth.
Key Responsibilities:
- Develop and execute national sales strategies to achieve revenue and market expansion goals.
- Lead, train, and manage regional sales teams across Australia.
- Build and maintain relationships with salons, spas, barbershops, cosmetic clinics, and beauty retailers.
- Negotiate and secure national contracts with beauty wholesalers, salon chains, and online retailers.
- Monitor sales performance metrics and adjust strategies to optimize growth.
- Oversee product distribution and inventory planning to ensure seamless supply chain management.
- Collabourate with marketing teams to develop promotional campaigns and product launches.
- Provide training and education for sales teams and clients on haircare, skincare, and beauty products.
- Attend industry trade shows, expos, and networking events to expand business opportunities.
- Ensure compliance with industry regulations, pricing policies, and ethical sales practises.
Work Environments:
National Sales Managers in Hair & Beauty work across a range of professional and retail settings, including:
Professional Haircare & Skincare Brands
Managing high-end and salon-exclusive product lines.
Cosmetics & Makeup Companies
Overseeing distribution to retailers, department stores, and online platforms.
Salon & Spa Product Distributors
Leading B2B sales for hair salons, barbershops, and medi-spas.
Luxury Beauty & Fragrance Brands
Handling premium high-end beauty partnerships.
E-Commerce & Digital Beauty Retailers
Driving online sales, influencer partnerships, and brand collaborations.
Skills & Qualifications
Skills required:
Sales & Negotiation Expertise:
Ability to secure contracts, drive revenue, and expand brand presence.
Leadership & Team Management:
Leading a high-performing national salesforce.
Hair & Beauty Industry Knowledge:
Understanding salon trends, product innovation, and market demands.
Financial & Business Acumen:
Managing pricing strategies, profit margins, and forecasting.
Marketing & Brand Development:
Aligning sales goals with digital and in-store promotions.
Analytical & Strategic Thinking:
Using data-driven insights to optimise sales performance.
Communication & Public Speaking:
Engaging clients, teams, and executive stakeholders effectively.
Qualifications required:
While industry experience is highly valued, the following qualifications can enhance career prospects:
Diploma or Bachelor’s Degree in Business, Marketing, or Sales Management
Strong foundation in corporate strategy and sales leadership.
Certificate IV or Diploma in Retail Management (SIR40316 / SIR50116)
Focused on retail beauty sales and operations.
Diploma of Beauty Therapy (SHB50121) or Certificate IV in Hairdressing (SHB40216)
Beneficial for managing professional beauty product sales.
Executive Sales & Leadership Training
Industry-recognised courses in B2B sales, negotiation, and leadership.
Brand-Specific Product Training & Certifications
Offered by major beauty brands to enhance product knowledge and sales techniques.
Career Growth & Opportunities
A National Sales Manager in Hair & Beauty can advance into:
Director of Sales or VP of Sales
Leading global or regional sales divisions.
General Manager or CEO of a Beauty Brand
Overseeing business operations and strategic growth.
International Sales & Brand Expansion
Managing global beauty distribution and partnerships.
Beauty Product Development & Brand Management
Creating new product lines and launching beauty innovations.
Entrepreneurial Ventures & Business Ownership
Establishing a beauty distribution company or own product brand.