Hair and Beauty Retail Manager

sahba567Barbering, Beauty & Dermal Therapy, Cosmetic Tattooing, Hairdressing, Makeup Artistry, Nail Technology, Careers

A Hair & Beauty Retail Manager is a leadership professional responsible for overseeing the operations of beauty salons, hair supply stores, cosmetic retailers, and luxury beauty boutiques. They manage staff, sales performance, product inventory, and customer experience, ensuring a profitable and well-organised retail environment. By combining beauty industry knowledge, sales expertise, and business management, they play a vital role in growing a beauty brand’s success while delivering an exceptional shopping experience for clients.

ROSE BONASERA

Dermal Therapist.
Director, Elixer Skin Fitness

elixirskinfitness.com.au

WATCH INTERVIEW

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Rose Bonasera Dermal Therapist, Director Elixer Skin Fitness

Rose Bonasera is a leading dermal therapist with over 20 years experience in the professional skincare industry. Her experience ranges from educator, dermal therapist, working with a leading Sydney plastic surgeon to running her own award-winning skin clinic.

Rose is the Director Elixir Skin Fitness and is driven to achieving incredible and sustainable results for her clients. Elixir Skin Fitness was voted by Vogue Australia as South Australia’s Best Skin Health Clinic in 2018.

Rose has a special interest in inflammatory skin conditions, extrinsic and intrinsic ageing and the connection between the skin, gut and internal health. Rose’s goal is to educate her clients on how they can look after their skin with an integrative approach, creating customised skin treatment plans for each client’s unique story.

Rose enjoys working in partnership with male and female clients to achieve positive changes in the appearance of their skin, and as a result, also increasing their self-confidence.

Rose is results-driven and is passionate about working with some of the latest equipment devices available to achieve outstanding results for her clients. Rose also successfully runs Elixir Education Events every year for existing and new clients, inviting industry-based guest speakers to continue educating her clients on an integrative approach to skin health and the generation prevention culture.

LEARN FROM ROSE IN HER INTERVIEW WITH SAHBA

Details

What Does a Hair and Beauty Retail Manager Do?

Hair & Beauty Retail Managers ensure efficient store operations, strong sales strategies, and a high standard of customer service. They work closely with beauty advisors, stylists, makeup artists, and brand representatives to create an engaging and educational retail experience.


Key Responsibilities:

  • Oversee daily store operations, including sales performance and customer engagement.
  • Recruit, train, and manage retail staff, ensuring they have strong product knowledge and sales skills.
  • Set sales targets and implement strategies to drive revenue growth.
  • Manage inventory and stock control, ensuring timely replenishment and reducing wastage.
  • Implement visual merchandising and promotional campaigns to showcase products effectively.
  • Handle customer inquiries, complaints, and VIP client services to enhance brand reputation.
  • Monitor and analyse sales reports, budgeting, and profit margins to optimize store profitability.
  • Stay up to date with industry trends, product launches, and brand collabourations.
  • Ensure compliance with workplace safety, hygiene regulations, and salon policies.

Work Environments:

Hair & Beauty Retail Managers work in a variety of beauty-focused retail and salon settings, including:

Cosmetics & Skincare Boutiques
Managing retail stores specialising in makeup, skincare, and fragrance.

Hair & Beauty Supply Stores 
Overseeing sales of professional haircare and salon tools.

Department Store Beauty Counters
Leading teams in luxury and high-end cosmetic brands.

Luxury & High-End Salons with Retail Spaces
Managing premium salon retail sales.

Online & E-Commerce Beauty Retail 
Coordinating digital sales, social media marketing, and product fulfilment.

Skills & Qualifications

Skills required:

Leadership & Team Management:
Ability to train, motivate, and supervise a high-performing beauty sales team.

Beauty Product Knowledge & Customer Service:
Understanding hair, skincare, and makeup products to provide expert advice.

Sales & Business Strategy:
Implementing sales techniques, promotions, and loyalty programmes.

Inventory & Stock Control Expertise:
Managing supply chain, stock levels, and retail displays.

Marketing & Brand Awareness:
Creating strategies to boost beauty product sales and customer engagement.

Problem-Solving & Conflict Resolution:
Handling customer complaints and managing staff performance effectively.

Strong Communication & Organisation Skills:
Coordinating between staff, suppliers, and brand representatives.

Qualifications required:

While hands-on industry experience is valuable, formal qualifications can enhance career opportunities, such as:

Certificate IV in Retail Management (SIR40316) 
Focuses on retail leadership and business operations.

Diploma of Retail Leadership (SIR50116) 
Covers advanced retail business strategy, sales growth, and staff management.

Diploma of Beauty Therapy (SHB50121) 
Beneficial for managers in skincare and luxury beauty retail.

Certificate III or IV in Hairdressing (SHB30416 / SHB40216) 
Ideal for managing haircare and salon-based retail businesses.

Diploma or Bachelor’s Degree in Business, Marketing, or Management
Helps with strategic retail expansion.

Brand-Specific Training & Certifications
Provided by beauty brands to improve product knowledge and sales techniques.

Career Growth & Opportunities

Hair & Beauty Retail Managers can advance into:

Multi-Site or Area Manager:
Overseeing multiple retail locations or brand territories.

Beauty Brand Sales Executive or Trainer:
Educating beauty professionals and retail teams on brand products.

Buying & Merchandising:
Selecting product lines and negotiating supplier contracts.

Luxury Beauty Business Consultant:
Advising on high-end retail experiences and customer engagement strategies.

E-Commerce & Digital Beauty Retail Manager:
Managing online sales, social media, and influencer partnerships.

Salon or Beauty Retail Business Owner:
Opening an independent beauty retail store or salon with product sales.

With the growing demand for premium hair and beauty products, a Hair & Beauty Retail Manager plays a crucial role in creating high-performing sales environments that enhance customer experiences and drive business success in the beauty industry.