A Hair & Beauty Sales Business Development Manager is a business-driven professional who promotes and sells haircare, skincare, cosmetics, and salon equipment to salons, spas, retail stores, and beauty professionals. They act as the link between beauty brands and businesses, ensuring clients receive the right products and education to maxiimise sales and customer satisfaction. With strong industry knowledge and sales expertise, they play a key role in expanding market reach, building client relationships, and driving revenue growth.
INDUSTRY ICON
Kim Collins is a leading Business Development Manager for The Haircare Group with 25 years experience in the hairdressing industry.
She began working in the hair industry when she was still in high school, then started an appreniceship at 17.
After several years of success working on the salon floor, she was head-hunted for a Business Development Manager role.
Details
What Does a Hair & Beauty Business Development Mansger Do?
Hair & Beauty Business Development Managers work for hair and beauty brands, wholesalers, or distributors to sell professional products to businesses, salon owners, and beauty professionals. Their role is a mix of sales, product education, and business development, helping clients choose the best solutions for their needs.
Key Responsibilities:
- Build and maintain relationships with salons, spas, beauty clinics, and retailers.
- Promote and sell professional haircare, skincare, cosmetics, and beauty equipment.
- Conduct product demonstrations and training sessions for beauty professionals.
- Negotiate wholesale pricing, contracts, and promotional deals with clients.
- Develop sales strategies and marketing plans to grow brand presence.
- Monitor stock levels, sales performance, and customer feedback.
- Stay updated on beauty industry trends, competitor products, and new innovations.
- Attend trade shows, beauty expos, and networking events to represent the brand.
Work Environments:
Hair & Beauty Sales Representatives work across a variety of industry sectors, including:
Salon & Spa Distribution:
Supplying professional hair and beauty products to businesses.
Retail & Department Store Partnerships:
Managing product placement and promotions.
Cosmetic & Haircare Brands:
Selling and marketing a brand’s professional product line.
Medical Aesthetic Clinics & Dermal Brands:
Working with dermatologists and cosmetic injectors.
Beauty Equipment & Salon Furniture Sales:
Selling high-end tools, lasers, or styling chairs.
Freelance or Independent Sales Representation:
Managing multiple brands as a self-employed sales rep.
Skills & Qualifications
Skills required:
Strong Sales & Negotiation Skills:
Ability to close deals and meet sales targets.
In-depth Beauty & Haircare Product Knowledge:
Understanding how products work and their benefits.
Relationship Management & Customer Service:
Building long-term partnerships with clients.
Marketing & Brand Awareness:
Promoting and positioning products effectively.
Time Management & Self-Motivation:
Managing client visits, reports, and follow-ups efficiently.
Presentation & Training Skills:
Delivering product education and demonstrations to professionals.
Qualifications required:
While experience in sales and the beauty industry is essential, the following qualifications can enhance career opportunities:
Certificate IV in Retail Management (SIR40316)
For those managing wholesale or retail sales.
Diploma of Business (BSB50120)
Ideal for business development and brand management.
Certificate III or IV in Beauty Therapy (SHB30121 / SHB40121)
Provides technical knowledge of beauty products.
Certificate III in Hairdressing (SHB30416)
Helps in selling professional haircare products.
Sales & Marketing Short Courses
Specialised training in customer engagement and business development.
Brand-Specific Training & Certifications
Many beauty brands offer product knowledge and sales training.
Career Growth & Opportunities
Hair & Beauty Business Development Managers can advance into:
Senior Sales Executive or National Sales Manager:
Leading sales teams and larger territories.
Brand Manager or Account Manager:
Overseeing brand positioning and key client accounts.
Marketing & Business Development Roles:
Transitioning into brand promotion and strategic growth.
Salon or Beauty Business Owner:
Using industry knowledge to run a wholesale or retail business.
Product Educator or Trainer:
Teaching salons and professionals about product lines and treatments.