At first glance, graphic design might seem like an unlikely fit to be included as a career in the Hair & Beauty industry, but with creative careers like graphic design, a professional will often become known within a particular industry and become a specialist there. Sometimes this can be partly because they also have experience in that other industry, which is the case with our Graphic Designer Industry Icon Kirstie Wyatt, who is also our graphic designer for SAHBA.
A graphic designer is a creative professional who combines art, technology, and strategic thinking to communicate ideas visually. They design logos, marketing materials, websites, packaging, and digital content for brands, businesses, and media. Working in advertising agencies, corporate design teams, or as freelancers, graphic designers bring concepts to life through innovative layouts, colour theory, typography, and digital tools to create visually compelling and impactful designs.
KIRSTIE WYATT
Freelance Graphic & Web Designer/Developer, Educator, Hair and Makeup Stylist.
INDUSTRY ICON
Kirstie Wyatt from Wyatt Creative has enjoyed 30+ years of success as an industry expert freelance graphic & web designer/developer, educator, and hair and makeup stylist.
She has excelled in all areas of graphic/web design including logo and branding, magazine and other print collateral as well as web design and development and event branding and management . She has also been an industry leading stylist in Adelaide providing makeup, hair and body art services for photography, television, corporate and private events .
This extensive career has seen her work alongside numerous brands, in Australia and also overseas, in a huge variety of industries. Her clients range from small sole operators and start ups, through to global brands such as InStyle and Marie Claire. No matter how big or small the client, Kirstie brings expertise and passion to every job, working collaboratively with her client / the team to ensure that the best result is achieved on time and within budget.
She strongly believes that excellent communication is one of the most important parts of the creative process, and her strength in this area has led to many regular clients who come back to her time and time again; many have been with her for decades.
As a sole trader, Kirstie can offer a bespoke, boutique service that is tailored to every client, every job. When jobs are larger and require more than just her expertise, she has other industry expert contacts in her network to call on as collaborators.
With her extensive experience, she can also deliver training in person and online.
Kirstie is based in Adelaide South Australia, but works with clients anywhere in the world.
Details
What Does a Graphic Designer Do?
Graphic designers use their artistic and technical skills to create visually engaging designs for print and digital media. They help brands communicate their message effectively through branding, marketing campaigns, and user-friendly digital experiences.
Key Responsibilities:
- Develop visual concepts and branding elements that align with a company’s identity.
- Create logos, advertisements, brochures, business cards, and packaging designs.
- Design engaging social media graphics, website layouts, and digital marketing content.
- Use software like Adobe Photoshop, Illustrator, InDesign, and Figma to develop design assets.
- Collabourate with clients, marketers, and developers to ensure cohesive branding.
- Stay updated on design trends, user experience (UX) principles, and emerging technologies.
- Prepare designs for printing, web publishing, or motion graphics applications.
- Revise and refine designs based on client feedback and project objectives.
Work Environments:
Graphic designers work across a range of industries and settings, including:
Advertising & Marketing Agencies:
Creating campaigns and promotional materials for brands.
Corporate & In-House Design Teams:
Designing branding and visual assets for companies.
Freelance & Independent Work:
Working with clients on custom design projects.
Publishing & Media Companies:
Designing layouts for books, magazines, and newspapers.
Web & UX/UI Design Studios:
Focusing on digital interfaces and online user experiences.
Product Packaging & Merchandise Design:
Developing visuals for consumer goods and fashion brands.
Skills & Qualifications
Skills required:
Creativity & Visual Communication:
Ability to develop original and engaging designs.
Proficiency in Design Software:
Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma, and Sketch.
Typography & Layout Expertise:
Understanding of fonts, spacing, and composition principles.
Digital & Print Design Knowledge:
Experience in designing for different mediums.
Attention to Detail & Problem-Solving:
Ability to refine and adjust designs based on client needs.
Marketing & Branding Awareness:
Understanding how design influences brand perception and user engagement.
Qualifications:
While a formal degree is not always required, many graphic designers benefit from professional training, such as:
Certificate IV in Design
(For foundational skills in graphic design and digital media).
Diploma of Graphic Design
(Comprehensive training in advanced design principles and digital applications).
Bachelor’s Degree in Graphic Design, Visual Communication, or Multimedia Design
(Preferred for corporate and agency roles).
UX/UI Design Certifications
(For those specialising in web and digital experience design).
Online Courses & Certifications
(Adobe Certified Expert, Coursera, Udemy, Skillshare).
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Career Growth & Opportunities
Graphic designers can advance their careers by:
Becoming a Senior Designer or Art Director:
Leading creative teams and managing large projects.
Specialising in UX/UI Design:
Focusing on website and app interface design.
Freelancing or Starting a Design Studio:
Running an independent creative business.
Branding & Marketing Strategy:
Expanding into brand consulting and visual identity development.
Motion Graphics & Animation:
Learning video editing and animation for digital media.
Teaching & Mentorship:
Training aspiring designers through courses and workshops.
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