A business coach is a professional mentor who helps entrepreneurs, executives, and business owners develop strategies for success. They provide expert guidance on leadership, operations, marketing, and financial growth, empowering clients to overcome challenges and achieve their goals. Whether working with startups or established businesses, a business coach offers objective insights, accountability, and tailored solutions to drive sustainable success.
JULIE PIANTADOSI
CEO & Founder,
Total Coaching Academy,
Entrepreneur
INDUSTRY ICON
Julie Piantadosi is a powerhouse in business coaching, keynote speaking, and leadership development with over two decades of experience transforming individuals and organisations across 22 countries. Under her leadership, Total Coaching Academy has trained more than 500,000 leaders worldwide.
From humble beginnings as a qualified hairdresser who opened her first salon at age 17, Julie built a profitable chain of salons, a commercial and residential property portfolio, and an organic produce farm before launching her global coaching career.
Her bold, no nonsense style and "raw and uncensored" approach deliver transformational experiences that shift mindsets, break limiting beliefs, and inspire high performance. A certified Business Coach, Cognitive Behavioural Coach, NLP Master Practitioner, and Robbins Madanes Core Coach, she delivers practical, strategy-driven training grounded in proven psychological and behavioural principles.
Her clientele includes leading global brands and organisations such as Qantas, BMW, Porsche, L’Oréal, Procter & Gamble, Kenneth Cole, Freedom Furniture, Royal Caribbean, and the Council of Ambulance Authorities.
In recognition of her outstanding work, Julie was awarded Coach of the Year in both 2022 and 2023. She is widely regarded as one of Australia’s most sought-after corporate business coaches and keynote presenters.
Details
What Does a Business Coach Do?
Business coaches work closely with professionals to refine their vision, improve performance, and enhance decision-making. They serve as trusted advisors, offering expertise in strategy, mindset, and problem-solving to help businesses scale, innovate, and remain competitive in the market.
Key Responsibilities:
- Assess business strengths, weaknesses, opportunities, and threats (SWOT analysis).
- Develop tailored strategies to improve productivity, efficiency, and profitability.
- Guide business owners in setting clear, achievable short-term and long-term goals.
- Provide leadership training and mentorship for executives and managers.
- Assist with marketing, branding, and customer acquisition strategies.
- Help streamline operations, financial planning, and resource management.
- Offer accountability and motivation to ensure business leaders stay on track.
- Facilitate mindset shifts and confidence-building for sustainable growth.
- Keep up with industry trends, best practises, and market developments.
Work Environments:
Business coaches work in a variety of settings, including:
One-on-One Coaching Sessions:
Personalised mentorship for business owners and executives.
Workshops & Group Training:
Conducting seminars, leadership training, and team development programmes.
Corporate Consulting:
Assisting businesses in optimising structures and improving efficiency.
Online Coaching & Virtual Support:
Offering coaching services via Zoom, webinars, or online courses.
Entrepreneurial Support Networks:
Partnering with incubators, accelerators, and business mentorship programmes.
Skills & Qualifications
Skills and qualifications required:
- Experience in business management, entrepreneurship, or executive leadership.
- Strong communication, coaching, and problem-solving skills.
- Understanding of marketing, finance, and operational strategies.
- Certification in business coaching (optional but beneficial, such as ICF accreditation).
- Ability to analyse business challenges and create actionable solutions.
- Emotional intelligence and motivational skills to inspire clients
Career Growth & Opportunities
Business coaches can expand their careers by specialising in areas such as:
Executive Coaching:
Helping corporate leaders refine leadership and decision-making skills.
Small Business & Startup Coaching:
Assisting entrepreneurs in launching and scaling their ventures.
Sales & Marketing Strategy Coaching:
Focused on improving revenue generation and brand positioning.
Mindset & Performance Coaching:
Helping clients build confidence, resilience, and personal growth strategies.
Corporate Training & Speaking Engagements:
Conducting high-level coaching for businesses and industry events.